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Getting Started

Follow the straightforward steps below to configure your new project, seamlessly research keywords, draft high-quality blog posts, and publish them directly to your CMS.

Creating Your New Project

  1. 1. Navigate to the Home icon located near Rayo's logo at the top right of the screen
  2. 2. Click on the Add New Project icon positioned below your profile image
  3. 3. Enter your Project Name and Website URL in the provided fields
  4. 4. Wait a few seconds while Rayo analyzes your website architecture
  5. 5. Review Rayo's recommended Business Services for your website-confirm, add, or remove as needed
  6. 6. Click on Proceed to continue
  7. 7. Review Rayo's recommended Target Persona profile for your website-confirm, add, or remove suggestions
  8. 8. Click on Proceed to continue
  9. 9. Confirm your brand tone by pasting an excerpt of a write up in your blog tonality. Click on 'fetch brand tone' button and confirm or make changes to Rayo recommended brand attributes for your brand. This will enable us to write all your blogs in your brand style.

Creating Optimized Blog Content

Keyword Research & Selection

  1. 1. Click the Create New button located at the top right corner
  2. 2. Navigate to the Direct Search tab and enter your primary keyword
  3. 3. Evaluate Rayo's suggested keyword list for your selected geography, with each keyword displaying:
    • • Monthly Search Volume
    • • Keyword Difficulty
    • • Keyword Intent
    • • Save option to store in your Saved Keywords tab

Select Secondary Keywords:

  • • Choose a maximum of 5 keywords from the suggested list
  • • Save any promising keywords to your Saved Keywords tab
  • • Add secondary keywords manually if desired

Select the most suitable category and sub-category:

  • • Rayo recommends the optimal blog category based on your keyword selection
  • • Choose the appropriate sub-category from the dropdown

Note: This selection directly impacts the information flow, and blog outline.

Creating Your Title

  • • Review AI Title Suggestions displaying SEO-friendly headline options
  • • Select and customize your preferred title to match your brand voice and style

Select Word Count:

Choose your target article length from available options:

  • • 500 words (short-form content)
  • • 1,000 words (medium-form content)
  • • 1,500 words (long-form content)
  • • 2,500 words (comprehensive long-form content)

Building Your Content Outline:

  • • Let Smart Outline automatically construct a structured blog framework integrating keyword intent and reader personas
  • • Access Competitive Outline insights derived from top-ranking SERP pages for competitive benchmarking
  • • Review the competitive outline benchmarked against industry-leading content strategies
  • • Identify gaps and opportunities to create superior content

Customize your outline through intuitive editing:

  • • Drag and drop sections to reorder
  • • Rename headings for clarity
  • • Add new subtopics for comprehensiveness

Inspect Sources

  • • Use our Live Research feature to stream subheading-level research in real time
  • • Access aggregated and synthesized structured data from high-authority web sources
  • • Review all research sources and competitive insights organized by subheading
  • • Navigate between Understanding and Citation Information tabs for each research source:
    • - Understanding Tab: Displays contextual insights from sources without revealing source names, enabling you to learn key concepts and information relevant to each subheading
    • - Citation Information Tab: Provides quotable research data with proper source attribution for direct references in your content
  • • Select/Deselect Research Elements: Choose specific pieces of understanding and citation information for each subheading to customize what gets included in your blog generation process
  • • Upload Custom Sources: Add your own reference materials by uploading links or documents
  • • Our system automatically extracts understanding and citation information from your uploaded sources
  • • Review and select/deselect information pieces from your custom sources for each relevant subheading
  • • Inspect Source Credibility: Evaluate the page traffic and relevance of each research source before inclusion
  • • Download Content Brief: Export a comprehensive brief containing your outline, selected research findings, competitive analysis, and custom source insights for team collaboration or reference

Adjust Brand Tonality

  • • Customize the writing style and tone for this specific blog post
  • • Select from preset brand voices or define custom tonality preferences
  • • Ensure content aligns with your brand personality before generation

Generating Your Content

  • • Click "Write My Blog" to create a complete article based on your outline and keywords
  • • Review the cohesive, logically structured post crafted by Rayo

Refining Your Draft

Use the Built-In Editor to enhance content and readability by performing the following:

  • • Break up paragraphs
  • • Add bullet or numbered lists
  • • Adjust phrasing
  • • Adjust heading/paragraph tags
  • • Block quote
  • • Add image
  • • Insert table
  • • Change fonts

Saving or Publishing

  • • Save in Documents to preserve for further revisions
  • • Publish Now to send directly to your connected CMS

Add Meta Information

  • • Update Meta information with which you want to publish your blog on your website through an active CMS connection
  • • Add relevant Tags and Category
  • • Upload the featured image you want to publish your blog with