Getting Started with Rayo

Follow these straightforward steps to set up your project, research keywords, create high-quality blog posts, and publish them directly to your website. Rayo's intuitive workflow takes you from keyword to published content in minutes.

Part 1: Creating Your Project

Every project in Rayo represents one website or brand. Set up your project once, and all settings will automatically apply to every blog you create.

STEP 1: Access Project Creation

• • Click the Home icon (house symbol) near Rayo's logo
• • Click Add New Project below your profile image
• • Or click + Add Project button from the All Projects page

STEP 2: Enter Basic Information

• • Enter your Project Name (your brand or website name)
• • Enter your Website URL (e.g., apple.com)
• • Click Proceed

Note: Rayo will automatically analyze your website in a few seconds to understand your business.

STEP 3: Confirm Products & Services

Rayo displays all products and services it detected from your website (e.g., iPhone, iPad, Mac, AirPods, etc.).

• • Review the list and remove any incorrect items by clicking the X
• • Add any missing products or services if needed
• • Click Proceed to continue

STEP 4: Define Target Audience

Specify who your content is written for:

• • Target Age Groups: Select one or more (Teenagers 13-17, Young Adults 18-24, Adults 25-49, Seniors 50+)
• • Target Gender: Choose Male, Female, Non-binary, or All
• • Language Preference: Select English (USA) or English (UK)
• • Target Location: Choose Worldwide or specific regions

Click Proceed

STEP 5: Set Brand Tone

Rayo analyzes your website and suggests brand tone settings. Review and adjust as needed across four dimensions:

• • Formality: Ceremonial → Formal → Semi-formal → Conversational → Colloquial
• • Attitude: Reverent → Respectful → Direct → Witty → Bold → Irreverent
• • Energy: Serene → Grounded → Upbeat → Excitable → Hype-driven
• • Clarity: Technical → Precise → Clear → Simplified → Abstract → Poetic
• • Writing Style: First Person (I, We, Our) or Second Person (You, Your)

You can also add a sample text from your website to help Rayo understand your voice better.

Click Proceed after confirming your brand tone

STEP 6: Select Cover Image Style (Pro Only)

Choose from 11 artistic styles for your blog cover images:

• • Knitted Yarn, Pop Art, Comic Book, Claymation, Ghibli Anime, and 6 more
• • All blog featured images will be generated in your selected style for visual consistency

Click Select and Proceed to complete your project setup

Part 2: Creating Your First Blog

Now that your project is set up, follow this streamlined 6-step workflow to create SEO-optimized blog content.

STEP 1: Research Primary Keyword

• • Click + Create New Blog button (top-right corner or center of dashboard)
• • Select your target Country for metrics (affects search volume and competition data)
• • Enter your primary keyword in the search field
• • Review keyword metrics displayed:
  • - Search Volume: Monthly searches (e.g., 49,500)
  • - Difficulty: Competition score 0-100 (lower = easier to rank)
  • - Intent: Informational, Navigational, Transactional, or Commercial

Click Next once you've selected your primary keyword

STEP 2: Select Secondary Keywords

Rayo displays related keywords that complement your primary keyword.

• • Select up to 5 secondary keywords from the suggested list
• • Each shows Search Volume, Difficulty, and Intent metrics
• • Add keywords manually if desired by typing them in

Click Next: Generate Category

STEP 3: Choose Category

Select the blog category that best matches your content goal:

• • Explanatory: Clarifying concepts or processes
• • Educational: Teaching skills or knowledge
• • Strategic: Providing frameworks or plans
• • Problem-Solving: Addressing specific challenges
• • Creative and Unconventional: Unique perspectives or approaches

Then select a sub-category from the dropdown (e.g., for Educational: Key Concepts, How-To Guides, etc.)

Important: This selection directly impacts your blog's information flow and outline structure.

Click Next: Generate Title

STEP 4: Select Word Count & Title

Choose your target word count:

• • Options: 500 Words, 1000 Words, 1500 Words, or 2500 Words

Review AI-generated title suggestions:

• • Rayo provides 10 SEO-optimized title options based on your keywords and category
• • Select your preferred title
• • Click the edit icon to customize the selected title
• • Click Generate More Titles if you want additional options
• • Or add your own title manually using "Add a title manually" option

Click Next: Generate Outline

STEP 5: Customize Blog Outline

Rayo analyzes top-ranking blogs on Google and creates an optimized outline for you.

The right sidebar shows:

• • Top blogs currently ranking for your keywords
• • Current article traffic metrics (e.g., "28.5K traffic")
• • Sources: Secondary, Fullsail, Libguides, Keywords, Library

Customize your outline:

• • Drag and drop sections using the ☰ icon to reorder
• • Click on any heading to rename it
• • Click + Add New Sub Heading to add subsections
• • Click + to add new main sections
• • Use Give Me More Suggestions for alternative outline structures
• • Click Copy Outline if you want to save it externally

Click Next: Inspect Sources when your outline is ready

STEP 6: Inspect & Select Sources

Rayo conducts deep research for every section and sub-heading in your outline. This step shows "Fetching Research Insights" followed by "Reviewing Studies" and "Preparing Output."

Once complete, review the research:

• • Left panel shows your outline with all sections
• • Right panel displays "Select info below" with research findings for each section
• • Each information point shows:
  • - Source website with favicon and domain name
  • - Number of sources collected (e.g., "5 sources", "8 sources")
  • - Content Type badge: Fact, Speculation, or First Party Claim
  • - Authority Level badge: High Auth., Mid Auth., or Low Auth.

Select information for your blog:

• • Check boxes next to the information you want to include
• • Click Auto-Pick Sources to let AI select high-authority information automatically
• • Click + Add Source to upload your own Text, Link, or PDF as a knowledge source

Optional - Adjust brand tone:

• • Click "Tone: Brand Default" in the top bar to modify tone settings for this specific blog (if different from project defaults)

Click Write My Blog to generate your complete blog post

What happens next:

• • A "Review" modal appears, showing your complete configuration
• • Review Primary Keyword, Secondary Keywords, Category, Title, Outline, and Sources
• • Click Download as Doc to save the outline/sources externally
• • Click Write My Blog to start content generation
• • Rayo generates your blog in 1-3 minutes with "Creating blog" status displayed

Part 3: Editing & Refining Your Blog

Once your blog is generated, you'll enter Rayo's powerful editor where you have multiple options for refining your content - from basic manual editing to AI-powered enhancements.

Understanding the Editor Interface

Top Navigation Bar:

• • Focus Mode: Toggle for distraction-free writing
• • Save Draft: Save your progress without publishing
• • Regenerate: Pro feature to regenerate the entire blog (consumes additional credits)
• • Connect CMS: Publish directly to WordPress/Shopify

Left Sidebar - Cover & Meta Info:

• • Primary Keyword Density: Shows usage count and percentage (e.g., "Used: 12 times (1.2%)")
• • Secondary Keywords Density: Individual tracking for each keyword
• • Word Count: Current blog length (e.g., "1432 Words")
• • Banned Word Filter: Setup link to configure word filtering

Right Sidebar Panels (click icons to access):

• • References: View all cited sources with links
• • Version History: Access and restore previous versions
• • Plagiarism Check: Verify content originality
• • Overview: Readability Score, Plagiarism Check, References count

Option 1: Manual Editing

Use the formatting toolbar at the bottom to make direct changes:

• • Change paragraph styles (P, H1, H2, H3, etc.)
• • Apply text formatting (Bold, Italic, Underline, Strikethrough)
• • Add bullet lists or numbered lists
• • Insert links, images, or tables
• • Add block quotes
• • Adjust text alignment
• • Change font sizes and colors

Best for: Small tweaks, personal touches, and precise word-level changes

Option 2: Magic Edit (Pro Feature)

For quick AI-powered paragraph refinement:

• • Select any paragraph in your blog
• • Choose from three Magic Edit options:
  • - Shorten: Condense verbose paragraphs while maintaining meaning
  • - Create Table: Convert paragraph into structured table format
  • - Create List: Transform text into bullet points or a numbered list

Best for: Individual paragraph improvements, format conversions, and targeted refinements

Option 3: Rayo Agent - Your AI Content Editor

Rayo Agent is your conversational editing assistant that works across your entire blog. Think of it as having a professional editor who understands your brand voice, SEO requirements, and content strategy—ready to execute complex editing tasks with simple natural language instructions.

Access Rayo Agent:

Look for the Rayo Agent panel or icon in the editing toolbar or right sidebar. Click to open the Agent interface where you can chat with your AI editor.

What Makes Rayo Agent Different:

While Magic Edit helps you refine one paragraph at a time, Rayo Agent takes a bird's-eye view of your entire blog:

• • Magic Edit: "Shorten this paragraph" → One paragraph improved
• • Rayo Agent: "Make the entire blog more concise" → Intelligent condensing throughout all sections

Example transformations:

• • Instead of selecting 15 paragraphs individually to shorten them, tell Rayo Agent once
• • Instead of manually adding transitions between 8 sections, give one instruction
• • Instead of adjusting tone paragraph-by-paragraph, apply consistent changes across the entire piece

How to Use Rayo Agent:

Simply type what you want to change in natural language:

• • "Make the introduction more engaging by adding a hook"
• • "Add transition sentences between all major sections"
• • "Simplify technical jargon for a general audience"
• • "Increase keyword density to 1.5% naturally"
• • "Add 2-3 real-world examples in the main sections"

The Agent Process:

1. 1. You give an instruction
2. 2. Agent analyzes your blog and generates changes
3. 3. You preview the modifications before they're applied
4. 4. Accept, reject, or refine through follow-up conversation

Running Quality Checks

Before publishing, verify content quality:

• • Readability Score: Check in the Overview panel
• • Plagiarism Check: Click "Check for Plagiarism" in the right sidebar to scan against billions of web pages
• • Keyword Density: Review left sidebar to ensure optimal usage (1-3% for primary keyword)
• • References: Verify all sources are properly cited and linked

Exporting Content

Export your blog in multiple formats:

• • PDF: For sharing or printing
• • DOCX: For Microsoft Word
• • HTML: For direct website integration
• • Text: Plain text format

Part 4: Publishing Your Blog

Once your blog is polished and ready, publish it to your website in seconds.

Option 1: Save as Draft

If you're not ready to publish:

• • Click the Save Draft button in the top navigation
• • Your blog is saved to your project's Blog Posts section
• • Return anytime to continue editing or publish

Option 2: Publish to Your CMS

For direct publishing to WordPress or Shopify:

• • Click the Connect CMS button in the top navigation
• • If not yet connected:
  • - Go to Project Settings > Integrations
  • - Click Connect next to WordPress or Shopify
  • - Authenticate with your credentials
• • Once connected, click Connect CMS to publish with one click

What gets published:

• • Complete blog post with all formatting preserved
• • Automatic meta description for SEO
• • All images, links, and citations included
• • Featured image is generated (Pro feature)

Option 3: Manual Publishing

If your CMS isn't integrated yet:

• • Select all content in the editor (Ctrl+A or Cmd+A)
• • Copy the content (Ctrl+C or Cmd+C)
• • Paste into your CMS editor-all formatting is preserved
• • Or use Export options (PDF, DOCX, HTML, Text) and upload to your platform

Bonus: Pro Tips

1. Optimize Your Project Settings

• • Set up source control (Include/Exclude URLs) to ensure consistent content quality
• • Configure banned words to maintain brand voice
• • Fine-tune brand tone settings as you learn what resonates with your audience

2. Leverage Competitive Analysis

• • Pay attention to competitor traffic metrics shown during outline creation
• • Use insights from top-ranking content to inform your outline structure

3. Prioritize High-Authority Sources

• • Focus on "High Auth." and "Fact" categorized sources for key claims
• • Upload your own research materials for unique, authoritative content

4. Monitor Performance

• • Connect Google Search Console to track blog performance
• • Review keyword density to ensure optimal SEO without over-optimization
• • Check readability scores to match your target audience

5. Publish Consistently

• • Regular publishing builds topical authority faster
• • Use Rayo's 2-5 minute blog creation time to maintain consistent output
• • Pro Workspace users: Create multiple projects for different websites/clients